KuCoin has quietly kept busy this year, earning a place among the top three cryptocurrency exchanges by total token listings in Animoca Brands Research’s 2025 Listing Report. The distinction isn’t about flashy volume numbers so much as steady, deliberate work, as more teams are choosing KuCoin as a first home for token launches, and that’s starting to show in the metrics.
The report from Animoca Brands Research found that KuCoin posted a 31% year-over-year increase in listings for 2025. That’s the kind of growth that doesn’t happen by accident; it reflects active outreach to projects, an onboarding process that developers trust, and an appetite for primary-market activity. In plain terms: more startups are doing their first trades on KuCoin, and that early momentum can make a big difference in how a token’s market story unfolds.
What’s interesting is where those tokens sit on the valuation spectrum. KuCoin shows a tangible presence across a wide FDV, from roughly $30 million projects up into the $500 million-plus range. The report points out that the very largest category, the $500M+ FDV tier, is increasingly selective; roughly a quarter of those big launches are landing on the top-tier exchanges. That suggests exchanges are becoming choosier about which massive projects they list, while platforms like KuCoin are playing an important role across both emerging and mid-sized markets.
Liquidity numbers in the report paint a complementary picture. Projects with fully diluted valuations over $100 million posted stronger first-day trading volumes this year, between about 1.44x and 1.78x the 2024 averages, and the $100M–$500M band showed the fastest 30-day growth, roughly doubling the prior-year pace at 2.12x. Those are the kinds of stats that tell you investors are willing to back projects quickly when listings land on exchanges with engaged communities and solid order-book depth.
Quality Over Quantity
KuCoin’s activity isn’t confined to native crypto tokens either. The exchange ranked fifth in tokenized gold trading volume, a signal that it’s participating in the growing real-world asset space where traditional safe-haven assets are being represented on-chain. For traders and long-term investors who want crypto exposure to familiar stores of value, seeing exchanges support tokenized commodities builds confidence that this asset class is becoming mainstream, not just a niche experiment.
All of this comes alongside a broader industry shift that the report highlights. Competition between exchanges is no longer decided entirely by how many tokens they list. It’s about the mix, listing composition, where liquidity ends up, and how well an exchange diversifies into newer asset structures. In other words, quality and strategy are taking center stage.
KuCoin, founded in 2017, has built a sizable global base, more than 40 million users across 200-plus countries and regions, and offers a wide range of services from spot and futures trading to institutional products and a Web3 wallet. Besides this, the company has also pushed on compliance and security.
The firm holds SOC 2 Type II and ISO 27001:2022 certifications and has moved to expand its regulated footprint with registrations like AUSTRAC in Australia and a MiCA license in Austria. Overall, the company says that, under the leadership of CEO BC Wong, it’s focused on building a reliable ecosystem that blends innovation with oversight.