Ripple is intensifying its focus on Turkey as digital asset usage accelerates across the country. Reece Merrick, the firm’s Managing Director for the Middle East and Africa, identifies Turkey as the leading crypto market in the MENA region.
He points to transaction data showing that the country processed nearly $200 billion in crypto volume in 2025, based on figures from Chainalysis.
Merrick states that Turkey outpaces neighboring markets by a wide margin. Adoption metrics reinforce that claim. Around 25.6% of the population currently owns cryptocurrency.
Among adults aged 18 to 60, participation rises sharply to 52%. These figures position Turkey among the most active crypto economies worldwide.
The scale of activity reflects more than speculative trading. It signals a structural shift in how citizens approach finance. Turkey now stands at the forefront of regional blockchain engagement, driven by real economic pressures rather than hype cycles.
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Crypto Adoption Accelerates Amid Economic Instability
Persistent lira devaluation and elevated inflation have reshaped financial behavior in Turkey. Many households seek tools that protect purchasing power. Digital assets increasingly serve that role.
According to Merrick, economic instability has led to the acceleration of the use of crypto. This is because citizens are using the blockchain network for the preservation of value and cross-border payments. This is different from countries such as the United States, where investors use crypto as a high-risk asset class.
In Turkey, the use of cryptocurrencies is focused on stability and accessibility. Stablecoins and decentralized payment channels serve as an alternative to the volatility of the local currency. This has created a market that is driven by necessity rather than speculation.
RLUSD Expansion Anchors Ripple’s Strategy
Ripple plans to increase its presence by promoting the use of RLUSD, its newly launched stablecoin. The company believes that the new product will serve as a reliable dollar option in the face of lira volatility. RLUSD facilitates international payments and provides a stable value in unstable situations.
Merrick also verifies that Ripple is working with conventional financial institutions in Turkey to integrate its solutions. The company aims to expand into a variety of product lines while deepening existing relationships.
Turkey’s size, population, and transaction volume make it a key market. Since adoption is already among the highest in the world, Ripple believes there is long-term growth potential.
The fact that the leadership of the company believes it is well-positioned, given the growing use of digital assets in the country, is a clear indication that they are confident.
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