IOTA gained new institutional exposure this week after its token was listed on Bullish Exchange, a U.S.-based cryptocurrency exchange backed by Bullish Group. The listing broadens global trading access for the token and could improve liquidity as the project continues targeting institutional market participation.
IOTA is currently trading at $0.06629, down 4.63% over the past 24 hours, with trading volume falling 18.39% to $11.7 million, according to market data from CoinMarketCap. Over the past seven days, the asset has declined 4.89%, placing it close to levels where technical analysts believe a potential rebound could emerge.
IOTA Approaching Key Support
Crypto analysts note that IOTA has remained within a descending price channel that has persisted since the cryptocurrency market cycle peak between 2017 and 2018. During this period, the asset has repeatedly formed lower highs and lower lows, reinforcing a prolonged bearish structure across multiple market phases.
According to analysis shared by Vuori Trading, IOTA has continued to respect a pitchfork trend structure that has remained intact since 2021. The token is now approaching the lower boundary of this pattern, a level that historically served as a support zone during previous corrections.
Momentum indicators further highlight the possibility of a recovery scenario. The Relative Strength Index (RSI) has moved close to oversold territory on higher timeframes, while analysts have also pointed to a bullish divergence forming on the weekly chart.
Such signals may indicate that selling pressure is weakening, although confirmation would require stronger buying activity. Technical analysis also identifies several potential resistance zones should a recovery unfold.
Fibonacci retracement levels suggest initial resistance around $0.156, followed by $0.669, and a higher technical target near $1.26 if upward momentum strengthens.
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From EOS Backing to Institutional Trading Focus
The listing on Bullish Exchange represents a notable milestone for the project’s institutional strategy. The exchange operates under the umbrella of Bullish Group, which previously completed a public listing on the New York Stock Exchange.
Originally launched with backing from the blockchain project EOS, the platform has since evolved into a trading venue focused on institutional investors. The exchange regularly ranks among active markets for major digital assets including Bitcoin and Ethereum.
Institutional custody for IOTA on the platform will be supported by BitGo, which provides regulated custody infrastructure for digital assets. Industry observers say the integration could strengthen liquidity while allowing professional traders to access the token through a regulated trading environment.
Commenting on the development, IOTA co-founder Dominik Schiener said expanding access for professional and institutional participants is an important step in strengthening the network’s long-term ecosystem growth.
While the listing improves market accessibility, analysts caution that IOTA’s broader trend would only shift significantly if the price eventually breaks above the upper boundary of its multi-year descending channel.
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