Not every press release delivers the outcome you’re hoping for. In crypto—where cycles are fast and attention is fragmented—the what, who, and why behind your...
In crypto PR, press releases are primarily an image tool—not a reliable lead-gen engine. Their greatest strength is establishing legitimacy: putting an official statement on...
In crypto, attention is a currency—and it’s volatile. A press release can still move the market of perception, but only when it’s deployed with intent....
Public relations in crypto has undergone a fundamental transformation. What worked five years ago—when a simple press release could generate meaningful coverage and a single...
The crypto industry runs on narratives, momentum, and perceived credibility. In this environment, few misconceptions prove as persistent—or as costly—as the myth of the “magic”...
Twenty or thirty years ago, press releases were the backbone of public relations. The process was simple: when something happens, you draft a release, send...
Two members of Congress have called on the Securities and Exchange Commission (SEC) to answer questions that could impact how crypto companies go public on...