Twitter Unveils Handle Marketplace for Unused Usernames

X, formerly known as Twitter, announced the imminent launch of the Handle Marketplace on October 19, targeting Premium subscribers for an industry-first handle reassignment service.

The initiative could potentially reshape digital identity dynamics by commodifying unused handles, though its exclusion of non-Premium users has sparked debate about fairness and digital access equity.

Marketplace Launch: Premium Access to Unused Usernames

X, formerly Twitter, announced the launch of its Handle Marketplace on October 19, enabling Premium subscribers to claim unused usernames. The approach targets monetizable usernames that remain dormant.

This move permits only Premium+ and Premium Business subscribers to reclaim unused usernames. The changes aim to enhance user engagement by offering free and paid opportunities for username acquisition.

“The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use. Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.” — @XHandles Account, Official Announcement

Username Commodification Spurs Debate Amid Marketplace Launch

Did you know? This initiative marks a first for social media platforms, aiming to replicate domain reselling models.

As of October 19, 2025, Ethereum (ETH) trades at $3,996.96, with a market cap of $470.67 billion, achieving a 2.81% rise in 24 hours. Volume reached $32.65 billion, fluctuating by 40.39%. Data from CoinMarketCap highlights its significant role in cryptocurrency trends.

The Coincu research team identifies potential technological shifts and financial opportunities emerging from this marketplace. They stress the growing importance of maintaining digital reputation management amidst evolving user demands.