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Which Memecoins Will Survive the Next Cycle?


Meme coins are some of the most fascinating yet controversial assets in the crypto market. Their explosive rallies and cultural reach often grab headlines, but the real question is whether they represent genuine long-term opportunities or if they are simply speculative bubbles that eventually collapse.

Most meme coins fade shortly after their launch, but a few manage to survive and become part of crypto’s long-term culture. Dogecoin (DOGE) is the most famous example, launched in 2013 as a joke and still actively traded more than a decade later. DOGE’s longevity shows that while some memecoins disappear, many can embed themselves deeply enough into the culture to persist.

In this article, we look at four of the most recognised names in 2025, Pepe, Bonk, Floki, and WIF, to explore whether any of them show signs of breaking the cycle of hype and collapse, or if the risks of speculation remain their defining feature.

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With PrimeXBT, a global crypto and CFD broker, recently expanding its Crypto Futures lineup with 101 new coins, traders now have a structured way to position around meme narratives as part of a broader multi-asset ecosystem.

What are meme coins?

Meme coins are tokens born from internet culture, viral memes, or parody. They generally do not provide underlying utility or infrastructure, but instead derive value from branding, community, and speculative trading. Their prices are driven by sentiment and liquidity rather than fundamentals.

This dynamic makes meme coins highly risky. Many projects disappear as quickly as they arrive, but those that manage to capture cultural relevance sometimes carve out a longer life cycle. The question remains, can cultural relevance translate into sustainable value?

Why the hype persists

Meme coins continue to capture attention because they are cheap to access, easy to understand, and spread quickly through social media channels.

Their low entry price per token appeals to retail investors who enjoy the sense of owning large quantities, while their virality ensures that momentum can build rapidly once a community latches onto a narrative. Holding meme coins often becomes more about belonging to a movement or identity than about financial reasoning, with communities driving the hype as much as market mechanics.

Speculative cycles add fuel to this, as traders chase volatility and quick gains, knowing that meme coins can deliver dramatic moves in a short time. Together these factors explain why meme coins reappear in every market cycle despite their limited fundamentals.

Pepe (PEPE)

Launched in April 2023, Pepe became an instant success by tapping into one of the internet’s longest-running memes. Its value proposition was never about utility but about community strength and cultural recognition.

PEPE demonstrates how recognisable branding can sustain a memecoin beyond the initial mania. It has managed to remain a top memecoin by market cap, unlike countless others that vanish. But even here, sustainability rests on sentiment, not fundamentals, raising the question of whether cultural staying power is enough to maintain relevance for years to come.

Technical view

TradingView Oct 03
Trading View Oct 03

Since its explosive rally in February and March 2024, Pepe has managed to hold a higher market structure instead of collapsing into a prolonged downtrend, as many meme coins do. On higher timeframes, this has formed a broad trading range, which suggests a degree of stability and resilience in its price action.

At present, Pepe is testing a support zone while trading below a descending trendline, creating the shape of a descending triangle. A breakout above this trendline could open the way toward the range equilibrium, the middle of the structure. This makes Pepe one of the few meme coins showing signs of potentially breaking away from the typical boom-and-bust pattern.

Bonk (BONK)

Bonk launched in December 2022 as Solana’s first major memecoin, airdropped to users when sentiment around Solana was at its lowest after the FTX collapse.

Bonk shows that timing can be just as important as branding. By launching during Solana’s period of crisis, it became a symbol of revival. BONK benefited from integrations and exchange listings, which gave it more longevity than typical meme launches. The question here is whether that symbolic value can endure once Solana’s recovery narrative matures.

Technical view

BONK Oct 03
BONK Oct 03

Bonk has developed a similar pattern to other surviving meme coins, with price consolidating into a broad range rather than trending lower without recovery. This type of structure shows that buyers continue to defend lower levels, preventing a complete collapse and instead keeping the market in a repeating cycle.

Each time price has moved down toward the range lows, buyers have stepped in, pushing it back toward the range equilibrium or the mean price area. This recurring behaviour is a clear example of the cyclical nature of the meme coin market, where periods of sharp decline are often followed by equally sharp rebounds within well-defined ranges.

Floki (FLOKI)

Floki Inu emerged in 2021, directly tied to Elon Musk’s Shiba Inu named Floki. Unlike some memecoins, the project has tried to add layers of utility through NFTs, DeFi products, and even marketing campaigns such as billboards.

Floki highlights an attempt to escape the pure meme category by layering in utility. But here lies a paradox. Once a meme coin pivots to utility, does it lose the very cultural simplicity that drove its hype in the first place? Floki’s case suggests that hybrid models may struggle to compete with either pure memes or serious infrastructure projects.

Technical view

FLOKI Oct 03
FLOKI Oct 03

Floki has taken on a different structure compared to other meme coins. After breaking below a significant range in January this year, price began forming an upward-trending channel that it has so far managed to stay within.

While this channel shows some underlying strength, the fact that Floki fell out of its earlier range highlights a weaker structure relative to Bonk and Pepe. This suggests that although Floki retains potential within its current channel, its overall position looks less stable than meme coins that have managed to defend long-term ranges.

WIF (dogwifhat)

WIF, a Solana-based token, rose in late 2023 with its simple but highly viral branding, a dog wearing a knitted hat. It quickly became a cultural marker for the Solana community.

WIF proves how quickly culture can be tokenised and monetised. It also shows the limits of meme tokens, its price has been heavily tied to the strength of the Solana narrative, suggesting that without ecosystem momentum, WIF risks fading. Its long-term survival depends less on fundamentals and more on whether it continues to represent a cultural symbol for Solana.

Technical view

WIF Oct 03
WIF Oct 03

WIF established a clear trading range between March 2024 and January 2025, but eventually broke below it. Since then, a new range has formed, with the old structure marked in white and the new one in green. This shift reflects a potential show of weakness compared to its earlier consolidation.

If WIF can break out of its current range and reclaim the 1.5 level, it would indicate that there is still strength in the community supporting it. However, if price continues to trade lower within the new structure, it could point to WIF following the typical meme coin pattern of fading after its initial boom-and-bust cycle.

Trading Crypto with PrimeXBT

Meme coins will likely remain part of every crypto cycle, because speculation, humour, and tribalism are core to online culture. The bigger question is whether any of them can outgrow the pattern of hype and collapse.

With PrimeXBT’s Crypto Futures, traders can access Pepe, Bonk, Floki, WIF, and more than 100 other altcoins, alongside Bitcoin, Ethereum, and other majors — all with institutional-grade liquidity, advanced risk management tools, and competitive fees. New users also receive up to almost 70% off with VIP 2 status for 10 days (T&Cs apply), providing an additional edge on trading costs.

By trading these projects via futures, market participants can go long or short, manage exposure with cross or isolated margin, and incorporate these assets into broader strategies. For traders looking to capture opportunities in fast-moving narratives like memecoins, Crypto Futures provide the structure and flexibility to navigate trending markets.

Start trading Crypto with PrimeXBT

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